FLORA: from farm to fork to your health

November 26, 2008 by  

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Imagine a team of scientists working on diets that will benefit your cardiovascular health. I would like to introduce the FLORA project, European-based and European-funded. FLORA stands for “flavonoids and related phenolics for healthy living using orally recommended antioxidants.”

According to the FLORA site

There is a growing body of evidence that bioactive compounds in the diet play an important role in optimizing health. Flavonoids and other phenolics are examples of a class of plant- specific bioactive compounds that confer beneficial effects on a number of important risk factors for cardiovascular disease and other age-related degenerative diseases. Dietary intake of flavonoids and related phenolics has been linked positively to reduced incidence of stroke, allergies, certain forms of cancer, liver disease and inflammation. Thus, a better understanding of the biological effects of different dietary flavonoids and phenolics, will provide important clues to their impact on health… That is why FLORA has decided to explore the dynamics triggered by flavonoids and phenolics in order to promote health through a diet that will appeal to the diversity of tastes of European consumers.”

Unfortunately, the average consumer does not seem to get enough flavonoids and phenolics and in their diet. The main sources of these healthy compounds are certain fruits and vegetables which are too expensive, seasonal, or have short shelf-life, thus making them consumer-friendly. In order to promote health through proper diet, FLORA scientists came up with several innovative products.

FLORA oranges

Oranges are rich in flavonoids and phenolics. FLORA however, went further and “redesigned” these oranges that their antioxidant content is increased several times the normal oranges. Thus, a freshly squeezed glass of FLORA oranges may actually provide you with most of your daily antioxidant requirement.

FLORA tomatoes

Tomatoes are one of a kind. Unlike other fresh produce that lose their nutritional value with processing, tomatoes keep – even increase their nutrients with pressing, cooking, etc. Now, FLORA even made the tomato more nutritious by incorporating a snapdragon pigmentation gene into it – and Voila! – we have the purple tomato. The FLORA purple tomatoes have almost three times the amount of the antioxidant compound anthocyanins compared to red and green tomatoes.  They are not only good for the heart, they have anti-cancer properties as well.

These are just a few of the amazing health products that the FLORA group has produced – products which we consume in large quantities and are easily available the whole year round FLORA’s motto is “from farm to fork” and its mission is “bringing on the table what is produced in the farm” but in better, more nutritious forms.

Photo credit: stock.xchng

Related Posts with Thumbnails
Print Friendly, PDF & Email
  • Winsor Pilates

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!


Random Battling For Health Products From Our Store

NOTE: The contents in this blog are for informational purposes only, and should not be construed as medical advice, diagnosis, treatment or a substitute for professional care. Always seek the advice of your physician or other qualified health professional before making changes to any existing treatment or program. Some of the information presented in this blog may already be out of date.

Read previous post:
Thanksgiving special: cranberries can protect you from cancer and infection

They look good, they taste good but are they healthy? Fresh cranberries, cranberry juice - and not to forget the...