First Lady Michelle Obama’s Let’s Move! initiative against childhood obesity celebrated its first birthday on February 7. All over the US, events to commemorate this anniversary were or are being organized as part of the Let’s Move! Cities and Towns campaign.
The initiative was well received by many organizations including the Girl Scouts of USA.
According to Secretary of Health and Human Services Kathleen Sebelius:
“First Lady Michelle Obama and her Let’s Move! campaign seek to put children on the path to a healthy future starting with their earliest months and years by giving parents the information they need to make healthy choices for their families. I am proud to be her partner in this effort. By eating right and getting the right amount of exercise, young girls can be an example to their friends, siblings, and even their parents to live healthier lives. With great partners like the Girl Scouts of the USA and Kraft Foods I know that we can ensure a bright and healthy future for our children.”
The City of New York is another Let’s Move! supporter. Hence, the big celebration at Times Square on February 8 which included aerobic dancing workshops, and other physical activities.
Here are some of the key accomplishments of Let’s Move! during the last 12 months:
- For the first time in three decades, the President signed groundbreaking legislation (Healthy, Hunger Free Kids Act) into law allowing for changes people had sought for years, and enacting the most meaningful and comprehensive change to food in schools we’ve seen in a generation.
- Walmart, one of the nation’s largest retail stores, announced a new Nutrition Charter that is designed to bring healthier and more affordable foods to the 140 million customers that shop at their stores each week.
- Sport leagues including the National Hockey League, the US Tennis Association and Major League Baseball have teamed up with Let’s Move! to air public service announcements and last summer, launched the Presidential Council on Fitness, Sports and Nutrition. Through this outreach, kids are inspired by their favorite athletes to play sports and get active.
- The American Academy of Pediatrics has pledged 100-percent of its doctors will screen for BMI and we’re working with family physicians to measure BMI during Well Child Visits. The new Affordable Care Act right now requires all new health insurance plans to cover screening for childhood obesity and counseling from doctors without a co-pay or any other payment.
- Faith groups from all across the country have committed to walking three million miles and hosting 10,000 community gardens or farmers markets.
- Nearly 500 communities across the country have become Let’s Move! Cities and Towns.