Pink October is coming to an end but the struggle against breast cancer goes on. The Breast Cancer Action (BCA) Group is one of the strongest group the cause and it recently launched the Think Before You Pink blog.
BCA is the first group to crack down on pinkwashing defined as:
Can you imagine that BCA even took on the joint campaign “Buckets for the Cure” of Kentucky Fried Chicken (KFC) the breast cancer giant Susan Komen for the Cure. After all, KFC is not exactly the healthiest fare we should go for if we want to stop breast cancer. According to BCA:
BCA was also able to help convince Yoplait to go rBGH-free. rBGH is a growth hormone used in cows to enhance milk production. It is also suspected to cause cancer and other health conditions. Its latest campaign is to try to convince rBGH manufacturer Eli Lilly
The Think Before You Pink blog is specifically designed to inform consumers about companies who use the pink color and breast cancer to attract attention and market their products. I mean, some even contribute part of their sales to breast cancer research. However, BCA thinks it is not right to accept financial support from corporate sponsors whose products and services actually promote rather than fight breast cancer.
Here are some other examples of pink washing companies and campaigns:
- Simple Green, whose cleaning products that carry the pink ribbon logo may actually contain carcinogens.
- Lay’s, Frito’s, Cheeto’s, and chips etc. says “Together we can help beat breast cancer.” Definitely not by eating these products, right?
- Cosmetic giant Estee Lauder is a big player in the breast cancer campaign but its products are not necessarily pink and may contain potentially carcinogenic ingredients.
With the new blog, BCA aims to reach more people about pinkwashing. Battling Cancer is fully supporting BCA and its efforts in fighting pinkwashing.
So next time you think pink, remember these BCA mantras:
- Action speaks louder than pink.
- Think before you buy pink.