Media coverage of cancer: the good and the bad



The good news: Cancer is a hot topic nowadays in terms of media coverage. The bad news: it’s not always positive. This is according to a report by the not-for-profit organization CancerCare based on an independent analysis by CARMA International.

Media coverage of cancer has increased since 2004, the report said, and many of the reports are on cancer treatments and cancer research.

Of all cancer types, lung caner seems to be the most popular with the press, but with emphasis on its link to cigarette smoking. Forty-four percent (44%) of all coverage of lung cancer is linked to tobacco and cigarette use.

While the smoking-lung cancer link is a medical fact, many people feel that the reporting is a bit on the biased side. After all, there is more to lung cancer than just smoking. Many lung cancer patients are non-smokers.

“The prominence of smoking in media reports on lung cancer may be contributing to the stigma that lung cancer patients say they feel, regardless of whether or not they have smoked,” said Diane Blum, Executive Director of CancerCare. “We’re hopeful that research on new screening methods and new treatments will broaden the scope of lung cancer coverage and help reduce the stigma that people with lung cancer feel.”

Next to lung cancer, breast cancer is another popular topic but most reports are in a more benevolent tone – mainly focusing on personal survivorship. In fact, breast cancer has the “highest favourability rating.” Other cancers covered were colorectal and prostate cancer.

Lung cancer is attracting a lot of media attention but perhaps for the wrong reason. Compared to the other 3 cancers analyzed, it garnered the lowest number of stories relating to treatment. Stories on breast cancer often feature personal stories of survivors or celebrities campaigning for breast cancer awareness. Lung cancer stories seldom, if ever, mention about survivorship.

“CancerCare works with lung cancer patients and survivors every day, and we know a lung cancer diagnosis can be frightening for patients, families and caregivers,” said Win Boerckel, CancerCare’s National Lung Cancer Program coordinator. “We encourage the press to consider how they report on lung cancer, specifically the prominence of smoking as a risk factor, and to include survivor stories and resources when possible.”

Other important findings of the study are:

 

Photo credit: stock.xchng

Related Posts with Thumbnails
Print Friendly

Comments

  1. I bookmarked your blog, thanks for sharing this very interesting post

  2. El Cáncer es una enfermedad cuyo resultado trae lamentables consecuencias, por ello se debe prevenir, haciéndose un chequeo anual y así prevenir adecuadamente nuestra vida, yo hace 3 años sufro de Cáncer y es lamentable para mí no tomar la medicina adecuada a tiempo, espero que cambie la situación y mejore la forma de vivir de personas que, como yo sufren de este mal, les cuento que hace mucho tiempo tengo este virus en mi, y mi cuerpo trabaja aun, gracias a la diversidad de medicinas que tomo, les quiero contar que últimamente me sentía mal porque observaba y escuchaba las diferentes situaciones de gente inescrupulosa que con el afán de ganar dinero no le importa la vida de millones de personas, ahora no se puede confiar en cualquier botica o farmacia como antes, por ello luego de haber conversado con muchas amistades y amigos de infancia, he decidido solicitar mis medicinas por internet ya que es mucho mas confiable, por ello buscando opciones encontré este buscador www.findyourdrug.com donde hay una variada información e indicación de lo que necesito, ojala que haya mas buscadores de esta magnitud para poder ofrecernos mejores alternativas.

Speak Your Mind

*


*

NOTE: The contents in this blog are for informational purposes only, and should not be construed as medical advice, diagnosis, treatment or a substitute for professional care. Always seek the advice of your physician or other qualified health professional before making changes to any existing treatment or program. Some of the information presented in this blog may already be out of date.
Read previous post:
Heart(y) online chats with Cleveland Clinic experts

Here's something that we shouldn't miss. I definitely won't. Ask questions and get answers about your health at the Cleveland...

Close