Think Pink For October



October is

National Breast Cancer Awareness Month.

From the American Cancer Society:

  • Breast cancer life time risk is about to 1 in 8 (about 12%).
  • In 2008, an estimated 182,460 new cases of invasive breast cancer are expected to be diagnosed, along with 67,770 new cases of non-invasive breast cancer. About 40,480 women are expected to die in 2008 from breast cancer, though this is a decrease.
  • In the United States, breast cancer death rates are higher than any other cancer, besides lung cancer.
  • Excluding skin cancer, breast cancer is the most commonly diagnosed cancer among American women.
  • A woman’s risk of breast cancer doubles if she has a mother, sister, or daughter that has been diagnosed with breast cancer. 20% – 30% of women diagnosed with breast cancer have a family history of breast cancer.
  • About 5-10% of breast cancers are caused by inherited gene mutations.
  • Riskfactors for breast cancer include being female and growing older.

Can Breast Cancer Be Prevented?

“At this time, there is no guaranteed way to prevent breast cancer, which is why regular mammograms are so important. A woman’s best overall preventive health strategy is to reduce her known risk factors as much as possible by avoiding weight gain and obesity, engaging in regular physical activity, and minimizing alcohol intake. Women should consider the increased risk of breast cancer associated with HRT use when evaluating treatment options for menopausal symptoms. Treatment with tamoxifen or raloxifene can also reduce the risk of breast cancer among women at high risk.”

For more information check out the Breast Cancer Facts & Figures 2007-2008 From the American Cancer Society

Here’s a small sample of what is going on to raise awareness of breast cancer during the month of October:

Making Strides Against Breast Cancer!

  • In the unlikely case you don’t have enough pink, The Breast Cancer Site Store has everything you ever dreamed of in support of breast cancer. Every purchase you make funds a mammogram for a woman in need.


  • Breast Cancer Network of Strength’s Ride to Empower Thursday October 23, 2008 – Sunday October 26, 2008. Breast Cancer Network of Strength’s Ride to Empower is a destination bike ride, with route lengths ranging from a 100-mile century to less than 32 miles. The Ride will give participants the opportunity to meet the challenge of a long-distance bike ride and pay tribute to friends and loved ones touched by breast cancer, and to enjoy an empowering and memorable three-night and four-day experience.
  • The Estée Lauder Companies’ 2008 Breast Cancer Awareness Campaign, “World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.” October, the BCA Campaign will be present in over 60 countries and unite around a common goal: to reach every corner of the world with the message about the importance of early detection, and to raise significant funds for research in order to attain a world without breast cancer in the not too distant future.
    Fifteen of The Estée Lauder Companies’ highly sought-after brands will sell Pink Ribbon Products to raise money for The Breast Cancer Research Foundation. They are Aveda, Bobbi Brown, Bumble and bumble., Clinique, Darphin, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Prescriptives, Tommy Hilfiger Toiletries and Sean John Fragrances. These brands, along with other Estée Lauder Companies’ brands, will display counter information, distribute pink ribbons and hand out informational brochures regarding the importance of breast health.
  • Relios “Has a Heart” for Breast Cancer Awareness Month: Jewelry Designer Carolyn Pollack joins “Elise’s Army” in 3-Day Breast Cancer Walk-From PRWeb. For the fourth straight year, Relios Inc., designer and manufacturer of contemporary sterling silver jewelry, is joining the fight against Breast Cancer – both nationally and internationally. Here on the home front, Relios Designer Carolyn Pollack is once again embarking on a personal journey by joining a group of walkers in the upcoming national Susan G. Komen 3-day 60 mile Breast Cancer Walk. This year, the walk holds a special significance for Carolyn and her friends who have named their team “Elise’s Army” – in memory of a recently departed friend who had walked on their team for the past three years. 100% of each $30 necklace purchase will go directly to the Susan G. Komen Breast Cancer Walk.

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NOTE: The contents in this blog are for informational purposes only, and should not be construed as medical advice, diagnosis, treatment or a substitute for professional care. Always seek the advice of your physician or other qualified health professional before making changes to any existing treatment or program. Some of the information presented in this blog may already be out of date.
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