That should read JEANS AND CANCER!
On October 3rd, donate $5 and wear jeans to help someone you love fight breast cancer.
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 12 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.
It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single-day fundraisers nationwide for breast cancer.
This year Chandra Wilson, star of ABC’s Grey’s Anatomy and Tim Daly, star of ABC’s Private Practice, have been named the 2008 ambassadors for Lee National Denim Day.
The 2008 beneficiaries of National Denim Day are EIF (Entertainment Industry Foundation Initiatives) and NBCCF (National Breast Cancer Coalition Fund).
There are four ways to participate:
1. Register a Team
2. Join an Existing Team
3. Register an Existing Team
Check out the apparel shop for cool clothes and accessories (like the sticky notes below) and remember that a portion of your purchase goes to fight breast cancer.
And check out NYDJ
Not Your Daughter’s Jeans
Pairs Up with Nordstrom and Susan G. Komen for the Cure to
Help the Fight Against Breast Cancer
Starting May 1st until April 30, 2009, Not Your Daughter’s Jeans will make a $1 donation to the Susan G. Komen Breast Cancer Foundation, based upon women trying on a pair of Not Your Daughter’s Jeans at any Nordstrom store nationwide. Each time a women tries on a pair of jeans, No Purchase Necessary; NYDJ will donate $1, with a guaranteed minimum donation of $500,000 to SGK. This is an expansion of NYDJ and Susan G. Komen for the Cure’s partnership in October 2007.
WHO: Not Your Daughter’s Jeans, Nordstrom and Susan G. Komen for the Cure
WHAT: Exclusive year-long collaboration between all three high-profile companies to promote awareness and join the global fight against breast cancer
WHEN: May 1, 2008 to April 30, 2009
WHERE: Nordstrom stores nationwide
WEB SITE: For more information on the Not Your Daughter’s Jeans brand; and the Nordstrom & Susan G. Komen for the Cure program, please visit Tummy Tuck Jeans®
About Not Your Daughter’s Jeans
Not Your Daughter’s Jeans was founded in 2003 and quickly became known as the most innovative product to hit the fashion and beauty industries since control top pantyhose. Not Your Daughter’s Jeans are the only jeans targeted to women with real curves and are readily available in Europe, Africa, South Africa, Australia, Canada and Panama, as well as in the United States. Please visit Tummy Tuck Jeans® for additional information.