Heads up from: The Blog Herald
Most Creative – OK Go
Anyone who’s ever approached the treadmill with dread need only to watch this video from Chicago-born band OK Go. Masterful choreography meets infectious pop, transforming the group’s modest success into real-world sensation. Prior to winning a YouTube Video Award, this video also won a Grammy for “Best Short-Form Music Video.” The clip was filmed in one continuous shot and, when the video shoot ended, the eight rented treadmills went back where they came from. A staggering 13 million people have watched this video on YouTube.